E-Business and E-Commerce Management: Strategy, Implementation and Practice (5th Edition)

E-Enterprise and E-Commerce Management: Approach, Implementation and Practice (5th Edition)

This bestselling textbook provides a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.Well-liked for its cutting-edge and modern coverage, this text offers an international method and a great balance amongst the technical and managerial topics of central importance to creating a

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Begin Your Own e-Business (Entrepreneur Magazine’s StartUp)

Today’s net delivers a virtual globe of chance! New turnkey technologies and tools make it simpler than ever to begin a profitable on-line business—if you take the right actions. Let the professionals at Entrepreneur show you how to skillfully navigate the internet and turn your enterprise dream into an on the web reality! Taking you by means of funding, developing partnerships, launching, capturing customers and more, our authorities lead you step by step. Discover how to use the most current technologies solutions and ke

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